This workshop will help you identify and prioritise what you are looking to gain through digital channels – such as more sales, brand awareness or better customer support – and will explore the techniques and tactics to achieve these goals. You will be given an overview of best practice use of digital platforms (website, social media and email) to build market intelligence, engage with your customers and gain business insights to inform your digital strategy. You will learn how to monitor and evaluate your efforts and will leave the workshop with an action plan for your business.
This workshop will be delivered by Gary Ennis of NS Design, an award winning digital agency in Glasgow providing digital services and consultancy to more than 10,000 businesses worldwide for over 17 years. NS Design has a strong reputation in social media training and consultancy and web design and development. Clients include Skyscanner, NHS Education for Scotland and the Scottish Leather Group.
Highlands and Islands Enterprise (HIE) launched the Entrepreneurial Academy in 2017 to support entrepreneurs in the region accelerate their business growth. The Entrepreneurial Academy provides a suite of one-day, practice-based workshops delivered by experts with hands-on experience of running a business and supporting entrepreneurs. The Academy is a unique initiative to help you develop critical skills and equip you with the structures, tools and techniques to implement the learning in your business. You will also gain from working alongside other entrepreneurs and learning from their experiences.
During 2018-20, the Entrepreneurial Academy will be rolled out across the Highlands and Islands providing you with the opportunity to learn new skills or refresh existing skills in your local area.
The workshops provide you with the chance to drill into the detail of the subject as it relates to your company or social enterprise. With ‘Chatham House Rules’ in place, you can feel comfortable troubleshooting your business challenges with the support of an expert provider and with the input of the other entrepreneurs in the room.
Participants will leave each workshop with a deeper understanding of the topic and a toolkit or plan to turn this knowledge into action.
The Entrepreneurial Academy is aimed at:
From May 2018 until June 2020, the Entrepreneurial Academy will be delivered in Benbecula, Forres, Fort William, Kirkwall, Lerwick, Inverness, Oban, Portree, Thurso and Stornoway. Please note you can attend one workshop or more depending upon your business requirements.
If you are interested in attending the one-day workshops, please sign up here.