This workshop gives you the ability to evaluate your own brand and consider how best to communicate the vision, mission and values of your business. You will gain knowledge on building a brand architecture that reflects your company’s operations and your customers’ experience and how to develop brand guidelines.
At the end of the workshop you will have an improved knowledge of what a brand is and why it should inform decision making and understand how a powerful brand can help you differentiate and stand out from your competitors. You will leave the workshop with a structured plan to implement.
Duration: 1 day
Delivered by: Spreng Thomson